Kraft's new belVita breakfast biscuits apparently give you enough energy to tackle the morning ahead as well as any wild rabbits you might find roaming your garden.
The Breakfast Police are two bumbling local cops who snack on belVita biscuits and suddenly find they have all the energy in the world. And for this sleepy town, that's a bad thing.
belVita's official tagline is "Power Up, People." It's unofficial tagline is "eating this gives you free reign to insult little league pitchers," which might sell a few more packs if you ask me.
This commercial will run before the game and not during the game itself, likely because no one gets punched in the groin during it. That's a Super Bowl commercial requirement, I think.