Will Arnett is the new pitchman for Hulu and, more specifically, Hulu Plus, replacing Alec Baldwin.
The online TV & movie provider has released a teaser previewing their Super Bowl commercial this year and it features Will Arnett doing Will Arnett things as he attempts to get into Hulu HQ:
Keep an eye on the Twitter hashtag, #mushymush, which seems to be what TV on Hulu Plus is trying to turn your brain into, if regular TV hasn't done that already.
See how many TV show references you can find in that teaser. I think I caught SNL, Battlestar Galatica, Arrested Development, The Larry Sanders Show and All In The Family. Plenty more when Hulu premieres their Super Bowl commercial during the, uh, Super Bowl.