In 1980, the iconic Mean Joe Greene Coke commercial set the tone for how to integrate football players into commercials. It's become so well know that it's been parodied roughly 5,000 times...and here's one more.
This year, Downy brought in Amy Sedaris to tackle the seminal role of "the boy" who meets Pittsburgh Steelers LB Mean Joe Greene on his way to the locker room.
The ad's a winner because it covers every base. It's got the nostalgia factor, reenacting one of the most famous football commercials of all time. Sedaris pulls in "the kids" or whatever demographic is said to be fans of Sedaris. And there's a body function joke, the core of any good Super Bowl commercial. If they could have somehow worked in a fart or a guy getting kicked in the groin, it might have been an all-time great.
When Greene says this is the last commercial he's going to do, let's hope so. There's only so many times we can go back to this well and I'm pretty sure we're there.