Time to update your wardrobes! (Assuming your wardrobe is comprised almost solely of NFL jerseys, which ... hey, neat.)
In an announcement made on Tuesday, Nike will become the official uniform provider for the NFL, beginning in 2012. Additionally, New Era will make the caps worn on the sidelines.
Reebok will remain the league's official outfitter through the 2011 season. Beginning in April 2012, the official partners will be Nike, New Era, Under Armour, Gill, VF, Outerstuff and '47 Brand.
Nike is already seeing the benefits (besides the automatic exposure they will gain in two years): Darren Rovell reported that the company's shares hit an all-time high of $83.40." Nike issued a statement in conjunction with the NFL's announcement.
"Nike is proud to become the official sponsor of the NFL," said Nike Brand president Charlie Denson. "With this relationship, Nike's position in our largest market in the world will be stronger than ever. We believe our agreement with the NFL enhances the Nike brand, and provides a significant opportunity to drive growth across the business -- both in our performance products and sportswear."
Does this mean NFL teams will soon have Pro Cobmat uniforms? One can only hope/cringe.