I never thought it would happen. Seriously, never. For all of the rich history that the Boston Bruins have, including the legend of Bobby Orr, it never seemed possible that the B's could be more popular than the 17-time NBA champion Boston Celtics. Until now. It's no longer up for debate: the Bruins have overtaken the Celtics in Boston.
Why? Simple, the Bruins are winning. Boston loves a winner. Just ask the New England Patriots and Boston Red Sox. When teams win, all is well and popularity usually ensues. The B's are having an incredible season and are 24-9-1 and are currently sitting in first place in the Eastern Conference. Meanwhile, the Celtics are 0-3 and at the bottom of the league.
Now, it's still early. A lot can change in a short period of time. If the Celtics are able to turn things around and return to their championship form (a task that seems like a tall order considering the age of this group), the Celtics would likely overtake the Bruins. But for now, the Bruins are the most popular TD Garden team, and perhaps even in Boston. As they should be.