While some thought parts of the ad were meant to be a joke (see: line to Charles Barkley, eating a donut, Don Johnson, etc.), James insisted before Tuesday night's opener in Boston that it was all entirely serious.
"It's just how I was feeling at the time. It's how I'm still feeling at some points in my life and I just wanted to get it out."
"None of them was jokes. I wasn't in a joking mood. None of them was jokes."
"I think what I look back on is, should I be who you want me to be? Or should I just be me? That's where I've got to this point. I respect everyone who's had an opinion, but at the same time you've got to do what's best for yourself. I think everyone has to do that."