clock menu more-arrow no yes

Filed under:

LeBron James Agrees To Deal With Red Sox Owners

For his next act, LeBron James will be taking his talents to ... the Fens?

According to a report in the The Wall Street Journal, LeBron James has agreed to a deal with Fenway Sports Group, the sports investment company founded by John Henry and Tom Werner, and the parent company of the Boston Red Sox and Premier League football club Liverpool F.C. The new agreement gives James a minority interest in Liverpool, which FSG purchased last year.

It marks the first time a star like LeBron has taken an ownership interest in a team with the size and reach of Liverpool, one of the world's most popular sports franchises. As an additional part of the deal, FSG is partnering with James' sports-marketing firm, LRMR Branding & Marketing, and will takeover his representation.

"We're not interested in talent or athlete representation but we think he is one of the most remarkable athletes of his time," Mr. Werner told the Wall Street Journal on Tuesday. "We believe we can open doors for LeBron and LeBron can open doors for us."

"The first time I stepped on an NBA court I became a businessman," said James. "This is a great opportunity for me."