Would it be a Super Bowl if there wasn't a Coca-Cola commercial featuring those lovable, high fructose corn syrup-addicted polar bears? Of course not. However, this year, things are a little different...the commercial might change depending on how the game turns out.
For now, the commercial features two polar bears, one rooting for the New England Patriots and one rooting for the New York Giants (though it's hard to tell which is which since they're both wearing colors that work for each team). One of the bears is upset over the game but gets super-psyched when some of his buddies, who are just lounging instead of watching the Super Bowl for some weird reason (Canadian bears?), offer him a Coke.
From there, things get slippery...
Depending on how the game is going for both teams, the spot will be altered to feature a fan of the team that's losing. Regardless, everyone still gets a Coke in the end and, therefore, we are all winners. At least in polar bear world.